About Namahage
Namahage (なまはげ) is a traditional folk ritual from the Oga Peninsula in Akita Prefecture, Japan. It features men dressed as demon-like beings wearing fearsome masks and cloaks made of straw or rope. On New Year’s Eve, they visit households, shouting and startling the residents while asking whether anyone has been lazy or disobedient.
Despite their fearsome appearance, the Namahage are not evil – they act as protective spirits meant to drive away misfortune, encourage good behavior, and bring blessings for the year ahead. That’s why they’re gladly welcomed into homes, much to the terror of the children.
The Namahage tradition dates back several centuries, though no one knows exactly where it originated. Various theories exist, but there is no definitive explanation.
The word Namahage is also shrouded in mystery. Its exact origin is uncertain, though it’s believed to come from a phrase in the old Akita dialect that can be translated as “Peelers of burn blisters.”


The Namahage costume, especially the masks, varies from place to place on the Oga Peninsula, with as many versions of Namahage as there are villages. Because of the ritual’s importance and its unique character, Namahage was inscribed on UNESCO’s List of Intangible Cultural Heritage in 2018.
Today, the Namahage also play a role in tourism. Visitors to the Oga Peninsula can experience performances, festivals, and a dedicated museum that offers insight into the ritual’s history and meaning. For the local community, it remains an indispensable tradition, while tourism has made it possible to share this unique cultural heritage with the rest of the world.